samsung explore

As an Associate Creative Director and Editor for Explore, Samsung's editorial hub, I worked with the Editor-in-Chief and creative leads to oversee articles and content created by a team of writers. The vision was to become a destination for the brand's growing Gen Z audience, featuring life hacks, wellness tips and creative inspo for using Samsung products. In addition to directing and editing copy, I helped with writing and pitched fresh ideas to the client on a rolling basis.